Cookie Policy
Last updated 26 July 2026
This page explains exactly what Last Call Beverage stores on your device and what our analytics record when you use lastcallbeverage.xyz. If you'd rather not read all of it: we use cookies to keep the site working and to understand how people use it, and you can turn the optional part off at any time.
The short version
Some storage is necessary — without it the site can't remember your cart or that you confirmed you're 21+. That storage is always on, because the site is broken without it.
Everything else is analytics, and that's the part you control. If you declined the cookie banner, nothing in the analytics section below is collected about you.
Necessary storage — always on
These are stored in your browser and never sent to anyone else.
| What | Why | How long |
| --- | --- | --- |
| cp_cart | Remembers the items in your cart between pages and visits | Until you clear it or empty your cart |
| lc_age_ok | Remembers that you confirmed you are 21 or older, so you aren't asked on every page | Until you clear your browser storage |
| lc_consent | Remembers your answer to the cookie banner, so you aren't asked again | Until you clear your browser storage |
Ironically, the last one is a cookie that exists purely to record that you didn't want cookies. There's no way around it — forgetting your choice would mean asking you again on every single page.
Analytics — only with your consent
If you accept, three services run on the site.
Our own session analytics (INGUS)
This is self-hosted on our own server — the data is not sold, shared, or sent to an advertising network. It records:
- Which pages you visit, and the page that referred you to us
- Where you click, including the text of the button or link
- Cursor movement and scroll depth, sampled about ten times a second, so we can see where people get stuck
- Your screen size and device type
- Your IP address, in full
It deliberately does not record what you type. Nothing you enter into a form — your name, address, phone number, email, or anything else — is ever captured. Checkout pages and the order pages you reach from your confirmation email are excluded from recording entirely, and so is our admin area. If your browser sends a Do Not Track signal, the script doesn't run at all.
We keep this data for 30 days, then it is deleted automatically.
Google Analytics
Standard web analytics — visits, traffic sources, and general audience data. Google sets its own cookies and processes this data on its own terms. See Google's privacy policy.
Ahrefs Web Analytics
A privacy-focused traffic measurement tool that we use to see which pages perform in search.
Why we collect an IP address
Two reasons, and we'd rather be direct about it. It tells us roughly where our customers are — which matters for a business that can only ship to certain places — and it lets us tell one visitor's session apart from another's when we're trying to reproduce a problem someone reported at checkout.
An IP address counts as personal data under the GDPR and the CCPA. That is precisely why it sits behind the consent banner rather than being collected by default.
Changing your mind
Your choice is stored in your browser, so you can undo it there:
- To withdraw consent, clear this site's data in your browser settings. Look for "Cookies and site data" or "Clear browsing data" and choose lastcallbeverage.xyz. The banner will appear again on your next visit and you can decline.
- To decline everywhere, turn on Do Not Track in your browser. Our own analytics honours it automatically.
Declining costs you nothing. The store, the cart, and checkout all work exactly the same.
Visitors in the EU and UK
If you're browsing from the EEA or the UK, nothing analytics-related loads until you actively accept. Elsewhere the banner tells you what's running and lets you opt out.
Questions
Email info@lastcallbeverage.xyz and a person will answer. For how we handle personal information more broadly, see our Privacy Policy.