The hospitality industry is facing a paradigm shift. With the rise of sober-curious consumers and "Cali Sober" lifestyles, bars that don't offer THC options are leaving money on the table.
Last Call is the ultimate wholesale solution for bars, lounges, and restaurants.
The Margin Opportunity
Let's do the math, based on the Last Call 6-pack (18,000mg total):
| Wholesale cost | $300 for a 6-pack (18,000mg total) |
| Servings | 1,800 cocktails at 10mg each |
| Cost per serving | ~$0.17 per drink |
| Sell price | $12–$15 per THC mocktail |
| Gross profit per case | ~$21,000+ |
That's a margin unmatched by beer, wine, or liquor.
Why Last Call Is Bartender-Friendly
- Neutral taste: Last Call liquid mixers take on your mixer's flavor — no bitter "weed" taste ruining your craft cocktail.
- Instant dissolve: No chalky powders, no clumping. The liquid blends perfectly into any cold or hot beverage.
- Space saver: One bottle takes up the same space as a bottle of bitters but makes ~300 drinks. No need to dedicate a whole cooler to canned seltzers.
How to Start Selling
- Add Last Call to your drink menu as an "add-on" or "infused base."
- Train your staff on the 10mg and 5mg pour measurements.
- Market it heavily on social media as "Zero Proof, Zero Hangover."
Always confirm THC beverage service is permitted under your local and state regulations and your venue's licensing before selling.