The no-alcohol beverage market is expected to grow by 7% through 2028. But within that category, one segment is growing even faster: non-alcoholic THC beverages.
From $289 million in 2024, the global hemp-derived THC drinks market is projected to reach $460 million by 2031. And according to Euromonitor, the market will top $1 billion in sales in 2026.
What's Driving the Boom?
1. The Sober-Curious Movement
More people are questioning their relationship with alcohol. Whether they're looking to limit intake or eliminate it entirely, non-alcoholic THC options offer the same social benefits without the adverse effects.
2. Health and Wellness
Consumers are prioritizing wellness. THC beverages avoid ethanol exposure, which is strongly linked to liver disease and cancer.
3. Better Products
Today's THC drinks taste great, work fast, and come in a wide range of flavors and doses.
4. Expanding Availability
Major retailers are taking notice. Regional convenience-store chains have begun adding THC beverages to their shelves — among the first major c-store commitments to the category.
Who's Drinking Non-Alcoholic THC Beverages?
- Health-conscious adults looking for alcohol alternatives
- Sober-curious consumers exploring mindful drinking
- Cannabis enthusiasts who prefer beverages over smoking
- Social drinkers who want to stay clear-headed
The Last Call Difference
Last Call non-alcoholic THC drink mixers deliver the perfect social buzz — without the alcohol, without the hangover, and without compromise.